6 questions for analyzing problems

March 20, 2018


When building a business or designing a website, we often face a lot of problems or difficult situations. For example, people add goods to the cart on a website, but don't buy them after that. Or sometimes we just need to collect more information, for example, for developing a structure of a future landing page.


How to analyze problematic situations correctly and always have enough information to solve any problem?


There is a set of 6 questions that can help you with that.


Question 1: WHO
Who is involved in this situation? Users? Providers? Your team? 3rd parties?


Question 2: WHAT 
What elements constitute this problem? Are these actions, or instruments, or behavior? Or maybe something else?


Question 3: WHERE
Where does it happen? Geographically, culturally, socially, economically etc.


Question 4: WHEN
When does it happen? In the past, in the present or in the future? In what context? (i.e. when a user is in a hurry) How often does it happen?


Question 5: WHY
Why does it happen? What are the reasons, limits, motivation, needs?


Question 6: HOW
How is this situation created? What processes and results lead to it?


Ask yourself these questions every time you feel stalled. Hopefully, they will help you to find a solution!


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