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Welcome to the Light-tech Blog, where we share insights and updates on all things content marketing, business ideas, design. From keeping up with the latest industry trends and best practices, our blog has something for everyone.
The Light-tech Blog


Web Animation & Effects: Best practices for 2026
Animation in web design is no longer just decoration. Today, it plays a strategic role: highlighting key elements, guiding user attention, and making interfaces more intuitive. In a highly competitive online space, animation and dynamic effects help websites stay modern and memorable.


Video Sliders in Corporate Web Design: How to Create a Striking Section.
Your corporate website is more than just a digital business card — it’s a powerful tool to showcase your company’s expertise and strengths. One of the most engaging ways to bring your story to life is by integrating video sliders.


5 rules of an effective online shop.
Today we are going to talk about making a really effective online shop. What sections and elements should it have? And which ones shouldn't? Let's find out!


Brain science in web design.
Some web design principals are based on actual brain science. Here are some tips to help you optimize your design according to scientific studies!


Building loyalty.
Attracting a new customer is 5 times more expensive than keeping one. That's why loyalty of the customers is one of the most important actives of every company.


5 ways to write a good introduction.
We all use a lot of texts in site creation and marketing. Social media posts, website content, advertising... But a text can only be effective if it was read. How to make your texts attractive for readers? Interest them with an introduction.


7 reasons why your website isn't effective.
Have you ever faced a problem of low conversion level on your site? Or have you noticed that your clients don't really like using it and prefer to call you or to come to your office?


How to sell correctly - 3 simple advice.
A final aim of every website and landing is to sell a product or a service. But not all sites do this equally well. We are ready to give you 3 simple advice of how to make your web resource sell a lot.


9 types of pricing. Part 2.
Setting a price for any product is a very important part of work. Here are 9 pricing strategies from which you can choose the one most suitable for your business.
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