Color in website and app design

Color is one of the strongest influencing elements in web design. It attracts attention, creates a specific atmosphere, affects emotions and determines users` actions. Bright colors are frequently used by web designers, so here we'll list several techniques of working with them for you to try and use.

1. Monotone One of the most popular ways of using bright colors in web design — monotonous color board. It means that there is only one main color and a few of its shades. Monotonous design works best for the apps, as using one color with black and white accents is a good way to create a visual interest on a small screen.

One of the most popular ways of using bright colors in web design — monotonous color board.

2. Duotone Duotone includes 2 colors: either contrast or just two shades of one. Different colors appeal to different emotions:

A mix of two mild semi-dark colors creates a calm and serious atmosphere;
Mixing two bright colors makes users feel happy and gives them energy.

Duoton is also able to provide a good text contrast.

Duotone includes 2 colors: either contrast or just two shades of one.

3. Gradient Gradient is coming back to web design, especially in the flat-design area. The thing is that gradient adds some depth to the flat images and makes the design look more real and modern. Gradient can be radial, horizontal or angular.

The thing is that gradient adds some depth to the flat images and makes the design look more real and modern.

4. Color overlay All you need to do to create this effect is to cover an image with translucent color. Using one of the bright colors associated with material design you can create a feeling of modernism. When using this technique, decide whether you want to emphasize the color itself, or an image under it. In first case increase opacity, in second — vice versa make a color more transparent.