You must already know that pop-ups are an amazing instrument of marketing. If you still don't use it on your site, please, start as soon as possible
And today we'll tell you about 6 golden rules which you shouldn't brake while working with pop-ups:
1. Clear and laconic text
People won't read your pop-up for a long time. Interact with your users by short catchy phrases. And stay in your brand style!
2. Too many=too bad
Your page shouldn't have more than 2 pop-ups. Otherwise they will annoy and distract your customers.
3. Integrate with a mailing server
You don't want to create CSV-tables with the data of your leads by hand, do you?
4. Make tests
Always make tests! Never launch a pop-up without testing all links and its look on mobile devices.
5. Be mobile-friendly
You may have heard that Google has chamged its algorithm to make a network more comfortable for mobile users. Make sure that your pop-ups fit all technical demands.
6. Offer a real benefit
Make your users say "Thank you" when they see a pop-up, not "Get off"!
By the way, pop-up can look not only like a big page-sized picture. You can use a bar at the bottom of a page as a pop-up too!
For example, Impressive Welcome bar. You can write any message to your customers: greet them at your site, promote sales, collect emails, set time of appearance and anything else.