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Color in website and app design
Color is one of the strongest influencing elements in web design. It attracts attention, creates a specific atmosphere, affects emotions and
From header to footer — how to make people scroll
The time when web designers tended to create 1-page landings with all key information above the fold is passing away. Now more and more spec
GIF or video? That's the question...
You already know that websites with animated elements stimulate much more interactions with users, than the ones without them. But if you ha
Improving usability of a cart in e-commerce
On many sites the bounce rate of carts is about 50%. Quite a lot, you'll say, and you'll be right. What makes users leave their cart
Micro-conversions and their effect to website effectiveness
Most of your potential customers may feel uncomfortable, if you present them your main offer right away. That's why so many companies us
Back-to-top button
If your landing is longer than 3-4 screens, you might want to add a back-to top button to your site to help users navigate more comfortably.
2 CTA buttons — madness or effectiveness?
You've all heard about one-aim rule in Landing Page design which means that the landing should only lead potential customers to one targ
Search on a website: what you can change
Have you ever thought of an impact a search on a site has to the conversion level? Actually, on most websites (especially, online shops) sea
