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How to collect users` data
Imagine that you need to collect emails of people who visited your site. What is the best way to do that?
Pop-ups and their effectiveness
Pop-ups are used almost on every website. But some of them have conversion about 10% while the others hardly can reach 1%.
Text formatting for best usability.
Usability of a website consists of several factors, such as color usage, pages logic, animations and text. Text brings the biggest quantity
Gestalt psychology in web design
Gestalt psychology states that we tend to perceive a group of objects as one whole instead of a simple sum of these objects. There are 6 ges
Do we really need navigation on a landing?
Such landings are also called "Upside down landing pages" because instead of placing the menu at the top designers place it at the
A formula of a perfect header
Everyone knows that on header depends whether your article or a letter would be read or not. So here is a magic formula which will help you
How to use Systems 1 and 2 in web design
In the previous post we’ve told you about Dual Process theory, which states that when a person perceives an information, it is processed fir
Scrolling — myth or reality?
There is a belief that users don't like to scroll. Consequently, all useful information must be placed above the fold or on different pa
