New content-marketing hacks

What's new in the area of the content-marketing and SMM? It's hard to stay tuned about all the changes and tricks that can help to keep people interested. We've prepared 3 hacks for you, which will make your social media activity more effective and your content more diverse.

1. "Share for share" instead of "Follow for follow"

Massfolowing used to be one of the most popular promotion strategies for several years, and in some areas it still is. But the social media world in a whole is getting to the point where there are too many players trying to promote themselves this way, so the effectiveness is decreasing fast. New tendency is "share for share" — an exchange of promotional posts with other people. For example, you are a yoga coach. You want to promote yourself among the lovers of vegetarian food. You can find an Instagram account of an eco-food shop and offer them to promote each other. You will make a post about their shop and they will make a post advising you as a good trainer. This way you get closer to a very loyal audience and have an opportunity to get many more new clients than from usual advertising.

New tendency is "share for share" — an exchange of promotional posts with other people.

2. Create multidimensional content

Most of the content managers publish their content as blog posts (if we're not talking about Instagram, of course). But a text is not enough anymore to interest the audience and keep it interacted. You have to upgrade your text to the next level: add pictures and animations, maybe even videos, quotes etc. Your must catch the eyes of your readers and bring them useful information in an easily perceivable form!

You have to upgrade your text to the next level: add pictures and animations, maybe even videos, quotes etc.

3. Rearrange the content

One more way to diversify your content is to rearrange the content of others (sure, with a link to the source!). You may either directly share some useful articles from the pages of other companies, or make infographics from their statistics, for example. This way you increase utility of this information for your readers and save your time, instead of writing long blog posts. But be sure that you share only useful information and that your remaking really makes this information look better!