You've all heard about one-aim rule in Landing Page design which means that the landing should only lead potential customers to one target action. But nowadays we start to se more and more often that famous brands place 2 CTA buttons on their pages. Why would they do that? The thing is that those buttons are intended to fit to the needs of customers on different stages of purchase. Some people are ready to order your goods or use your service right here and now but the others need to find out more about it first.
Need to create an ad? But how to make people notice and like it? Here are our secret tips to help you solve this problem:
1. Picture to the left, text to the right.
Why is that? Because our brain percieves pictures with the rigth hemisphere, and visual information is perceived as in a mirror. So if the picture is on the left, it is easier for the brain to recoglize it.