User journey vs Buyer journey
User journey and Buyer (customer) journey seem to be quite similar concepts, and many people mix them up. But actually these are absolutely
GIF or video? That's the question...
You already know that websites with animated elements stimulate much more interactions with users, than the ones without them. But if you ha
Improving usability of a cart in e-commerce
On many sites the bounce rate of carts is about 50%. Quite a lot, you'll say, and you'll be right. What makes users leave their cart