How fonts affect our perception
Serif or Sans-Serif? That is the question... Before choosing a font for your site or text learn how different fonts affect perception.
How to use Systems 1 and 2 in web design
In the previous post we’ve told you about Dual Process theory, which states that when a person perceives an information, it is processed fir
Buyer psychology: dual process theory
There are plenty theories trying to explain this process. One of them was created by Daniel Kahneman – it's called Dual process theory.