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Scrolling — myth or reality?
There is a belief that users don't like to scroll. Consequently, all useful information must be placed above the fold or on different pa
Upsale in eCommerce
When a person has bought something on your site, it is logical to consider that he or she might like to buy something else or refill purchas
Color in website and app design
Color is one of the strongest influencing elements in web design. It attracts attention, creates a specific atmosphere, affects emotions and
From header to footer — how to make people scroll
The time when web designers tended to create 1-page landings with all key information above the fold is passing away. Now more and more spec
GIF or video? That's the question...
You already know that websites with animated elements stimulate much more interactions with users, than the ones without them. But if you ha
Improving usability of a cart in e-commerce
On many sites the bounce rate of carts is about 50%. Quite a lot, you'll say, and you'll be right. What makes users leave their cart
Building loyalty
Attracting a new customer is 5 times more expensive than keeping one. That's why loyalty of the customers is one of the most important a
Micro-conversions and their effect to website effectiveness
Most of your potential customers may feel uncomfortable, if you present them your main offer right away. That's why so many companies us
