Audience segmentation

January 26, 2018

 

Personalization is the future of internet marketing. New CRM systems, analytics services and other online features give you an unique opportunity to find out a lot of information about your users. Then you can segment them and send only offers they're really interested in. 


We've created a little list of characteristics, basing on which you can segment your customers to make your marketing strategy more effective:

 

Male/Female
Divide men and women into different categories.

 

Age, marital status
If your product requires it, you can also segment users depending on these factors.

 

Location (Geo)
i.e. Choose for advertisement only users in your area to give them a free delivery.

 

Behavior 
Divide new purchases and repeated purchases, new and returning customers.

 

Preferences
What browsers do people use, do they prefer mobile or desktop...

 

Social interactions
Do users follow you in social media, are they active etc.

 

Loyalty to the brand
Make several segments:

a) those who subscribed to your mailing list from a landing;

b) those who subscribed to get an e-book or other lead-magnet;

c) those who used coupons or promo-codes etc.

 

Careful segmentation is a key to personalization. Use it in your marketing and see your sales grow!

 

Stay tuned about the latest trends in Web Design, business and marketing with www.Light-Tech.io

Share on Facebook
Share on Twitter
Please reload

Featured Posts

Impressive Site Menu: Creating a Multilingual Sidebar Menu

1/10
Please reload

Recent Posts
Please reload

Search By Tags
Please reload

Excellent usability for your website. Part 6.

November 6, 2018