One of the newest trends in web design are asymmetric and non-traditional fragmentary layouts. Seems like they will be quite popular in 2018! The attractiveness of such layouts is in their unusualness and uniqueness.
Even though big corporations which produce a lot of content still tend to use more conservative grid, asymmetrical designs are to be seen much more often in the future. At the end, they need to stand out somehow!
This concept works very well in creative areas and in beauty industry.