How to fight customer outflow

What leads to the outflow of customers? The first reason is that people stop understanding a value of your product, or loose their interest. Second reason may be that your service is not user-friendly and your clients have troubles interacting with it. However, even if you've noticed the first signs of the outflow, you can stop this process and save your income.

Here are 3 steps that you should take:

1. Convey surveys Find out, what really bothers your clients. There's no need to think out hypotheses when you can simply ask!

2. Be a human Don't stick to official language in your texts. This is too boring! Try to add some life into your content and appeal to emotions.

3. Include lifestyle triggers Turn the stories of your customers into cases and use them in your marketing campaigns!

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