Gestalt psychology in web design

January 15, 2018


Gestalt psychology states that we tend to perceive a group of objects as one whole instead of a simple sum of these objects.


There are 6 gestalt principals that you can use in web design to make it more attractive for people:


1. Figure - ground
When we look at the picture, we unconsciously divide it into an object (a figure) and a ground.


2. Similarity
Objects with similar characteristics are placed in one group. Such characteristics can be: color, size, shape, font, form, texture etc.



3. Proximity
We put together objects that are near each other.


4. Closure
Our mind fills the gaps in a picture to form a finished image.


5. Continuity
We follow the view of objects that are visually aligned until they are interrupted.



6. Order
Alignment and symmetry are attractive to the human eye and they are important elements of design.


Try to use these principals in your design and see the magic of gestalt psychology!


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