10 offline promotional strategies. Pt.2.

Sponsorship. When you act as a sponsor of some program or event, you increase public awareness of your brand and grow your credibility. Many big brands use this way of promotion. Besides, sponsorship can help you to find new partners.

Merchandize. Branded pens, cups, t-shirts, bags and everything else you can think about, is one more way to promote your brand offline. People love such things: they take them as a gifts and use them in their everyday life, so all their friends and people around them can constantly see your brand`s image.

Branded pens, cups, t-shirts, bags and everything else you can think about, is one more way to promote your brand offline.

Cold calls. Nobody loves them, you say? Well, maybe a few years ago this marketing strategy was not so successful, but now, when lots of companies gave up a personal contact, they can help you to interact with your potential clients more actively. Besides, if you think well about scripts of the conversation, this promotional way can be very effective.

Posters and billboards. In some business areas posters and billboards bring much more clients than an online promotion. This way of advertising is quite expensive, but its reach is worth the cost. If your internet advertising doesn't show good results, you may want to try this new one.

In some business areas posters and billboards bring much more clients than an online promotion.

Conferences and exhibitions. If you are ready to become a speaker on a conference in your business area, or you have some goods to show on the upcoming exhibition, you shouldn't miss this opportunity to tell people about your brand.

Now you know how to effectively promote your brand offline. Choose the way the most suitable for you and see your indexes grow!