Color in website and app design

November 23, 2017

 

Color is one of the strongest influencing elements in web design. It attracts attention, creates a specific atmosphere, affects emotions and determines users` actions. Bright colors are frequently used by web designers, so here we'll list several techniques of working with them for you to try and use.

 


1. Monotone
One of the most popular ways of using bright colors in web design — monotonous color board. It means that there is only one main color and a few of its shades. 
Monotonous design works best for the apps, as using one color with black and white accents is a good way to create a visual interest on a small screen.

 

One of the most popular ways of using bright colors in web design — monotonous color board.

 


2. Duotone
Duotone includes 2 colors: either contrast or just two shades of one. Different colors appeal to different emotions:

  • A mix of two mild semi-dark colors creates a calm and serious atmosphere;

  • Mixing two bright colors makes users feel happy and gives them energy.

Duoton is also able to provide a good text contrast.

 

Duotone includes 2 colors: either contrast or just two shades of one.

 


3. Gradient
Gradient is coming back to web design, especially in the flat-design area. The thing is that gradient adds some depth to the flat images and makes the design look more real and modern. 
Gradient can be radial, horizontal or angular.

 

The thing is that gradient adds some depth to the flat images and makes the design look more real and modern. 

 


4. Color overlay
All you need to do to create this effect is to cover an image with translucent color. Using one of the bright colors associated with material design you can create a feeling of modernism. 
When using this technique, decide whether you want to emphasize the color itself, or an image under it. In first case increase opacity, in second — vice versa make a color more transparent.

 

All you need to do to create this effect is to cover an image with translucent color.

(Image made with Impressive Slideshow application).

 


Experimenting with colors is one of the most interesting things in web design. Set your creativity free and create masterworks!

 

P.S. And subscribe to our page to read more useful posts on web design every day.

 

 

Share on Facebook
Share on Twitter
Please reload

Featured Posts

Impressive Site Menu: Creating a Multilingual Sidebar Menu

1/10
Please reload

Recent Posts
Please reload

Search By Tags
Please reload