B2B marketing trends


B2B client experience, especially in technical areas, has changed during the last several months.

In the research "TREW Marketing" conducted by "Content Marketing Institute" in North America and Europe the following trends were noticed:

  • The biggest part of customer journeys in this area happens in the online environment.

  • Technical specialists consider Google a source with the most valuable content. The websites of providers are next in the rating.

  • Before discussing a purchase, most of the companies conduct a prior research and evaluate providers in the internet.

  • Before talking directly to a company, experts usually interact with it online from 3 to 7 times.

  • A lot of customers prefer to work with companies which refresh their content regularly.

Before discussing a purchase, most of the companies conduct a prior research and evaluate providers in the internet.

If you work in B2B area, these advice might be useful for you.

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