Micro-conversions and their effect to website effectiveness.

Most of your potential customers may feel uncomfortable, if you present them your main offer right away. That's why so many companies use micro-conversions: small offers on a way to the big main one.


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February 28, 2018

We always need to tell our visitors so much... And we usually do it with the help of a text. But how to make texts on your site look attractive and readable?

February 25, 2018

Our traditional Sunday digest is back! If you've missed any posts this week, this is the best chance to catch up.

February 23, 2018

Copywriting is an essential element of every Website and Landing page. With a help of the text you lead your customers through the sales funnel and convince them to purchase your goods.

February 23, 2018

You've created a site, blog or community in some social media. You post interesting (at least you think so) content. But why there are no likes and shares?

January 18, 2018

We use copywriting in many spheres of business: in website design, in e-mail marketing, in content marketing etc. So it's important to know its main principals and be able to use them. Today we'll tell you a formula based on reader`s pain: PmPHS.

December 28, 2017

Everyone knows that on header depends whether your article or a letter would be read or not. So here is a magic formula which will help you to create a perfect catchy header.

November 1, 2017

We all use a lot of texts in site creation and marketing. Social media posts, website content, advertising... But a text can only be effective if it was read. How to make your texts attractive for readers? Interest them with an introduction.

October 18, 2017

Becoming a copywriting guru: 10 steps to the perfect texts. Pt.2. Do you have a favorite writer? Try to copy one`s writing style. Not texts (that would be plagiarism) but the way one writes them.

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